Best Practices For Event Invitations

While the content of your invitation emails is the responsibility of your copywriter, we’re here to advise the best practices from designing to deliverability. After all, you’ve already spent so much time organizing your event, why not up your RSVP rate?


1. Avoid sending the entire email as an image, or putting important details in your images within the invitation.

Different clients render email images differently, some block all the images altogether. While it is important that your invitation contains graphic visuals, we would advise that you do not put important information in your image.

Images in your email can contain a place holder text which can be used as a kind reminder advising to “click here if the image is not loading properly”.