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Increasing Event Attendance Rates With "Add To Calendar" Tool

Add to calendar

So you’ve invited your guests from your guest list, and they have confirmed their attendance already. The jobs done right?

In the midst of your guests’ busy lives, there will always be events and commitments that they inevitably either forget altogether or don’t remember till the very last minute. Instead of crossing your fingers hoping that your guests will attend your event as you expect, having an “add to calendar” button greatly increases the likelihood that your users will add your event to their calendars by reducing the time and effort required to do so.

How does it work?

The “add to calendar” button is an attachment or link to an iCalendar file that can be added across different platforms including but not limited to emails, websites, tweets and more. There are online tools that provide the HTML codes to generate the “add to calendar” button, some service providers are free if you do not require any customization.

For example, the below code is applicable to all HTML coding pages of emailing tools. If you paste it in your emailing tool, “the add to calendar” button will be visible in your email invitations to your guests.

<div style="clear:both;margin:0px 0px 10px 0px;text-align:center;"><a href="" title="" target="_blank" style="font-size:17px;line-height:150%;color:#000;font-weight:bold;text-decoration:none;">Add event to calendar</a></div> <div style="clear:both;margin:0px 0px 10px 0px;text-align:center;"><a href="" title="" target="_blank"><img src="" alt="" style="border:0;"></a></div>

Here are the biggest advantages of using the add to calendar button in your invitation emails:

Easy to use - guests can add your event to their calendars as easy as a single click

Easy to setup – this button can be installed on HTML emails and most commonly on website RSVP forms

Increases attendance rates – when your guests see the event in their calendar

Language independent – no matter the language your guest is browsing in, it can display this in the local language

Time zone and DST compatible – the time zone in which your guest is currently located in will not affect the pre-set time and date behind the button

Works across all modern browsers and devices – with guests browsing across different browsers on different devices, this is a universal solution

Making the guest journey more enjoyable in the end makes your job easier. The use of the “add to calendar” button alongside reminders ensures that your guests remember your event. As most event planners rely on the guest remembering to attend their events, this is a more pro-active solution in improving guest attendance. Utilizing event technology starts from inviting your guests to your event.

As your trusted partner in simplifying event management, Central Pacific remains available in helping you manage your online registration and email campaigns for customized event invitation emails. Contact our account manager if you want to learn more about sending email invitation with the “add to calendar” button.

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